True North is not simply a productivity plan. 

This is a movement to help men and women enjoy holistic success; who THRIVE at work, at home, in their closest relationships and personal fulfillment.

Who do you know that lights up the room the minute they walk in? 

There are people that, when you are around them, there’s something different…the level of energy, passion, consistency and excellence feels otherworldly at times.  

I have a good friend and every time I'm with him I wonder if he just drank a six pack of Red Bull because the dude has unbelievable energy! And funny enough, several years ago, he didn't have it. He was really languishing.  

But a key event in his life revealed a core TRUTH and that lit a fire under him. Anchored to this truth he's now intrinsically motivated and he's got an abundance of energy.

Hear me clearly when I say it's not just that he’s energetic… 

…he's tapped into something that's different. 

He's tapped into his True North.

We’ve cracked the code and figured out uniquely what these sorts of people are doing because there are consistencies for people that are crushing it in all areas of life.  

Then, we translated this code into a framework that each and every one of us can apply if we are looking to tap into the same sort of True North motivation as my friend.   

We dial in on core aspects of who you are, and establish strategic ways of being consistently in alignment with these True North aspects of identity. 

It’s important to understand that there are levels to how you operate - in your individual life- in your marriage - in leading your family - in leading a team - in leading a business and all the transcendent individuals, teams, businesses, stand out BECAUSE they stand on their True North principles.

You know, my grandpa, Carl Karcher, founder of Carl’s Jr.,  didn't necessarily know that it was intrinsic motivation that allowed him to show up with enthusiasm up into his late 80s, but he was radically resilient, disciplined, and loving toward everyone. No matter the circumstances, our family and his company could rely on him.

What made him so resilient?

My grandpa knew his True North—his foundational principles.

He prayed every day, treated everyone with respect, and NEVER took himself too seriously.

Because of this, my grandpa was the perfect example of someone who was consistently in alignment with the True North aspects of his identity. 

The True North Movement is so much more than just being a rock star or business tycoon….this movement is for guys and gals who are looking to be super successful in all areas of their life without sacrificing their own health, wellness of their family, or restricting their professional growth.  

The members of our True North movement stand out.  

You know when they’ve entered the room.

They radiate confidence because they’ve created a repeatable framework for success, growth, fulfillment, and flow state.  These people crush it in all areas of life, have an impact and are going to have hundreds, if not thousands of people show up to their funerals.